Google Serie Xiaomi 11T Google campaign with Google integrate - Search song

For the new Google Hum Spain campaign, we have been present throughout the musical supervision trying to find the perfect theme. A catchy, memorable song that people of all ages can identify with, timeless, fun… Without a doubt, it was a long journey through the infinite number of songs we have stored in our memories. We explored different paths until we found the key to “Mi gran noche”. There is no single answer to the brief, but this theme certainly manages to cling to our minds for hours.

How many times has a song stuck in your mind and you haven’t stopped humming it for hours? or worse, how many times you didn’t know what song it was? In these cases we become obsessed until, depending on our luck, we manage to identify the song. And this is what Google’s new tool, Google Hum, is all about.

The spot is from the agency Anomaly London, under the creative direction of Cristian López and production of Sigfrid Mariné. Directed by Nur Casadevall and produced by CANADA, with musical supervision by Konga Music Agency.