Visual and sonic power in Cupra's new campaign

Brand image is one of the most important aspects when communicating. Cupra is defined by its daring aesthetics, and for its new campaign, the music follows this same creative line. In this piece, we can listen to “Driving The Synths”, a track by the label Retroactive that imbues the images with a cinematic tone featuring elements of the 80s, synthesizer sounds, and simple yet powerful melodies. After the music was chosen by our Music Supervision team, at Konga Music Agency we meticulously edited and adjusted the montage to perfect each frame. The result is a piece with a powerful visual and sonic impact.