Like at home with the «Lexus Sweet Lexus» campaign

The concept behind Lexus’ new campaign, “Lexus Sweet Lexus,” centers on comfort and the feeling of ease. The chosen music had to reflect these, calling for a smooth, soothing, and relaxing track.

At Konga Music Agency, we handled the music supervision, selecting the song “Giving Enough” from our label, Cavendish Music. The pop-rock style is seamlessly integrated into the narrative, as it is diegetically played from a record player, evoking a sense of security and well-being—values that align with the brand.

Once again, this demonstrates how music plays an essential role in enhancing an audiovisual project.