Flamenco and Reggaeton in the Cervezas Alhambra campaign

“Fútbol del Sur,” the new campaign of Cervezas Alhambra, sponsor of LaLiga, presents images that feature the joy and culture of football in Andalusia. To enhance the Andalusian feeling and character of this spot created by Mediapro Brands, the instrumental track “Toto Papi” from our label SaraoMusic accompanies the images with rhythms that mix tradition with modernity. This track, included in the album “Spanish Flow”, fuses flamenco elements such as hand clapping and Spanish guitar with Reggaeton beats and synthesizers, enhancing the montage with a bright and avant-garde sound.