Deep House in the AstraZeneca campaign

In AstraZeneca’s “Great Place to Work, Great Place to Be” campaign, music is the perfect complement to enhance the motivational and optimistic tone of the images. Throughout this piece, which invites us to learn about the benefits of working at the pharmaceutical company, we hear the track “Alive” by the label Superama Records. Combining elements of Deep House and Electro Pop, such as synth arpeggios, this track reinforces the brightness of the visuals and the message of closeness that AstraZeneca seeks to communicate.