Arpeggiated strings in the PayRetailers campaign

In PayRetailers’ new spot, “Reimagine Payments,” we set out to find a melody that would enhance the piece with a classic touch and dynamic energy—and we succeeded. “Cold Arms” by Myma My Documentary seamlessly leads us through each frame with its continuous arpeggios.

A perfect example of how arpeggiated string melodies can add sophistication while intensifying the visual experience.