"La Encuentroneta" for Mahou

Social media and new digital platforms are the medium where most audiovisual content is currently consumed. Advertising has had to shift towards these new formats and must adapt day by day to this changing world. “La Encuentroneta” is a piece by Mahou that aims to involve the entire fandom of various football teams through media personalities on social media, in exchange for winning a match of their team at the stadium.

The piece features the tracks “Fight For Your Life” by our label King Size, and “Wildcat Like Crazy” by Glory, Oath & Blood, two very cinematic tracks that help to enter the theatrical universe of the spot.